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Anonymous by Ross+Bute is a cool and quirky British womenswear brand, built around a core of luxury knitwear. With an easy to wear aesthetic, Anonymous by Ross+Bute bridges everyday essentials and must have occasionwear to deliver a luxurious, affordable collection.

Launched Internationally in 1998, the “Anonymous” signature lace-trimmed twin-set quickly became the must have item for every fashion conscious woman, attracting high profile customers worldwide, from Madonna in the “American Pie” video to Renee Zellweger in “Bridget Jones”.

Lindy and Serena continued to innovate, introducing a capsule collection of highly feminine, easy-to-wear separates to compliment the beautiful knitwear. In March 2005 the first Anonymous by Ross+Bute retail store opened, becoming a favourite with fashionable shoppers, including Claudia Schiffer, Laura Bailey and Alexa Chung. Further London boutiques opened on the King’s Road, Chelsea in 2007 and on Thayer Street, Marylebone in 2010.

The Anonymous by Ross+Bute stores offer a warm and welcoming space, with knowledgeable sales consultants on hand for style advice or to comfortably guide you through the season’s latest trends. As well as the full Anonymous by Ross+Bute collection, you will find inspired lifestyle pieces showcased alongside beautifully made accessories, sourced from around the globe.

  • Anonymous, London
    Chelsea store 328 Kings Road London SW3 5UH

  • Anonymous, London
    Marylebone store 33 Thayer Street London W1U 2QT