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Watches of Switzerland

For almost 90 years, Watches of Switzerland has devoted itself to selling and servicing the finest luxury Swiss timepieces. Our collection embraces the world's finest watch brands, and our range is unrivalled. The close relationships we've developed with brands including Patek Philippe, Rolex, Breitling, Jaeger-LeCoultre, IWC, Audemars Piguet, Omega and Cartier go back decades, giving us exclusive access to the latest collections.

Throughout our network of Watches of Switzerland showrooms, we share a unique passion for luxury Swiss watches. We pride ourselves on our knowledge and expertise and on offering our customers a world-class service that goes beyond initial purchase to repairs, valuations and regular maintenance checks by our skilled in-house watchmakers.

There are 15 Watches of Switzerland showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques. We're also proud to introduce our new Pre-owned stores in Glasgow and Reading, where you'll discover the country's most eclectic collection of pre-owned luxury timepieces.

In each showroom, you’ll receive a warm welcome from our expert in-house teams, whose watch knowledge is second to none. We cater for Mandarin, Russian, French and Spanish speakers, and a number of other languages besides. Whatever your language, no question is too hard and no request too much.

It's because of our heritage, expertise and personal service that our customers refer to us as the UK's finest luxury watch retailer.

For information and advice, visit

  • Watches of Switzerland, Bond Street
    16 New Bond Street, London W1S 3SU Tel:+44 (0)207 493 5916

  • Watches of Switzerland, Knightsbridge
    61 Brompton Road, Knightsbridge, London SW83 1DB Tel:+44 (0)207 581 7037

  • Watches of Switzerland, Rolex
    Rolex Boutique, 29 Old Bond Street London W1S 4QG Tel:+44 (0)20 7493 2716

  • Watches of Switzerland, Jaeger LeCoultre
    Jaeger LeCoultre Boutique, 1a Old Bond Street, London W1S 4PA Tel:+44 (0)207 491 6970

  • Watches of Switzerland, Oxford Street
    413 Oxford Street, London W1C 2PF Tel:+44 (0)207 409 3555

  • Watches of Switzerland, Manchester
    17 King Street, Manchester M2 6AW Tel:+44 (0)161 834 2824

  • Watches of Switzerland, Birmingham
    2 The Burlington, 124 New Street, Birmingham B2 4JH Tel:+44 (0)121 643 0441

  • Watches of Switzerland, Cardiff
    23 St David's Way, St David's Centre, Cardiff CF10 2DP Tel:+44 (0)29 2034 0300

  • Watches of Switzerland, Reading
    24 Queen Victoria Street Reading Berkshire RG1 1TG Tel:+44 (0)118 957 3724

  • Watches of Switzerland, Glasgow
    185-221 Buchanan Street Glasgow G1 2JZ Tel:+44 (0)141 332 3093